42 SXSW V2V 2015
Time
Room Name: Workshop
Amanda Slavin (M.A. Education) is the 28-year old founder of
CatalystCreativ, an experience studio that's focused on helping
cities, brands and movements create events that engage audi-
ences and help brands tell their stories in a more impactful way.
Founded in June 2012 and backed by Zappos' CEO and venture
capitalist Tony Hsieh, CatalystCreativ designs immersive expe-
riences that build community, increase engagement around a
mission or intention and create more active participants in mak-
ing the world a better place.
Wasilewski is a Brooklyn based multi media creative director who
works with the world's most innovative brands. Specializing in cre-
ating and redefining brands, he has experience at some of New
York's top creative agencies. As a founding partner of Frank Col-
lective, he leads a team of creatives on brand creation and devel-
opment for brands such as Blue Apron, Coach, Jameson, C.Won-
der, Poppin, and Google. Prior, Michael has worked with brands
such as Tommy Hilfiger, Grey Goose, TED, AMC, OWN, Viacom, and
NASA. Michael's work has been published in the NY Times, Cre-
ativity magazine, SHOTS, and AdWeek and featured in the Cooper
Hewitt Design Museum. He has been recognized with an Emmy
nomination, and seen his design work launched into space.
Amber Bezahler is an entrepreneurial executive with over 20
years of experience in marketing, sales, design and product
leadership. She has built global, interdisciplinary teams and,
together, they've delivered award-winning, brand-driven expe-
riences for many of the world's leading brands, including BMW,
Crate & Barrel, DIRECTV, Electronic Arts, Microsoft, Nike, Ninten-
do, and Starbucks, among many others.
She holds over 70 communications awards, has been cited in
IdN Magazine for her exceptional approach to developing brand
identities, and is a frequent industry speaker and author.
Amanda
Slavin
CatalystCreativ,
Founder & CEO
Mike
Wasilewski
Frank Collective Inc,
Founding Partner
& Creative Director
Amber
Bezahler
THNK: School of
Creative Leadership
10:30am
Donatello 3: Mentor Sessions
TUESDAY
