69
Time
Room Name: Core Conversation
Wednesday, July 22
Avoiding the Marketing
House of Cards
How does a startup get traction and build a user community that creates exponential
growth? Facebook pulled the plug on organic reach, Twitter is suppressing and curating
tweets, and Google is giving top search position to preferred brands. And now, deep
linking between apps is threatening to create closed-loop customer flows. Not only do
startups have to fight for exposure in a crowded marketplace, they're losing control of
their free connection to existing and potential users. Relying on user acquisition and en-
gagement through organic search and social networks is building on a house of cards.
In this Core Conversation, we will discuss the latest strategies and tactics for grow-
ing users and maintaining a community. Whether you're a lean startup or a perfor-
mance-based brand, learn and discuss new insights on how to build a brand ecosystem
that takes advantage of social media channels without giving them control of your
hard-earned users. The purpose of this session is to encourage discussion on emerging
shifts in customer path and define new ways to approach user acquisition and commu-
nity building, with action items that can be put to use immediately.
Questions Answered:
1. How can startups and brands attract followers to landing pages and conver-
sion channels without a big media budget?
2. Which startup brands are the best examples of how to use content strategy
for fast traction?
3. How can startups and brands prepare for the emerging shift toward deep
linking between apps that reduces user autonomy?
Michelle
Tripp
Nextonomy,
Co-founder & Chief
Strategy Officer
10:30am
Raphael 2: Core Conversation
WEDNESDAY
