24
Andy Logar oversees the Sports Managers
and markets the facility. He solicits alternative
business, such as dog shows, home shows
and other special events. Total Turf was one of
the first facilities to implement Bubble Ball, a
USIndoor program that adds variety and value
to corporate events and birthday parties.
"My client is the Sports Manager, not the end
user," says Jerry, who manages the day-to-
day operations. "We wholesale to the Sports
Manager, and they retail to the world."
Other businesses within Total Turf, like the
café and the gym, have access to 15,000
athletes because the Sports Managers are
doing their jobs.
Sports Managers are coaches and managers.
They are good at what they do because of
their experience with games and because
they know how to run a business, including
how to get clients. The owners put them in a
position to succeed by helping them however
they can, whether it be planning, branding or
marketing.
The soccer program is a great example. Don
D'Ambra, the Sports Manager for soccer,
played professionally for 15 years and was a
player coach for the Philadelphia KiXX. He is
currently the head coach of the men's soccer
program at St. Joseph's University. He and
Jerry happened to go to high school together.
Don worked as a trainer when three of the
owners coached together. Once during a
practice, Jerry shared with Don some ideas
he had for Total Turf. Don had always wanted
to start his own academy but wasn't sure
how. Jerry, Bob, Andy and Brad helped him by
expanding the model of his training business
into Don D'Ambra Soccer Academy.
"Forty-eight percent of our revenue is soccer.
That's Don. We are
proud of the Sports
Managers. It's not
like we went and
stole someone else's
business. Our soccer
business started grass
roots. Our lacrosse,
same thing."
Incubator for
New Businesses
One participant in the
Mommy & Me program
told Jerry that she
loved the facility but
hated the website.
