8
15
breakfast presentation, Karen moderated
a panel session featuring several facility
operators and discussions on various
marketing techniques and the different
generations.
Idea Incubator
and Executive Symposium
This year, core learning sessions for facility
operators and staff took the form of the idea
incubator. While sessions in recent years
were about an hour long, this year's sessions
were expanded to a two-hour format to
facilitate more in-depth discussion and idea
generation. The new format covered fewer
topics over the two days, but attendees left
with more well-developed ideas to take back
with them.
New this year at the Conference was the
Executive Symposium. While the Idea
Incubator focused on topics that can improve
business in a facility, the Symposium was
geared toward discussing topics that affect
