GO Indoor (ISSN-1947-8348) is a quarterly publication of the United States Indoor Sports Association. 1340 N. Great Neck Rd., #1272-142 Virginia Beach, Virginia 23454-2268 Email: pr@usindoor.com
EDITOR Sylvie Green
GRAPHIC DESIGN Brad Miller
NATIONAL ADVERTISING sales@usindoor.com
USINDOOR STAFF
Don Shapero - President Lou Mengsol - Meetings Director Jim Cline - CAO Program Director Chris Moler - Sponsorship Director Sylvie Green - Publications Manager Pat Hade - Media Manager Said Sanhoury - Director of Officials David Simmons - Director of Instruction Kara McCaa - Customer Service Jason Yang - Webmaster
ADVISORY BOARD Peter Spanos Mark Grossman Don Crowe Hank Aldrich Jan Eric Nordmo Andy Barney
MEMBERS-ONLY COMMITTEE Afrim Nezaj - Chairman John Wack Eric Fritz Meir Cohen Mary McMillen
TOURNAMENT COMMITTEE Bryan Finnerty David Simmons Meir Cohen Jed Sherman
RULES COMMITTEE
Said Sanhourly - Chairman Ralph Shirley Mike Johnson Mike Urban David Simmons
12 Sponsorship: Strategic Selling
by Chris Moler 20 A Lesson
in Concession by Sylvie Green
THANKS TO OUR SPONSORS Elite Sponsors Premier Sponsors Supporting Sponsors Photo Courtesy of Pinnacle Indoor Sports
6 Raise Your Game in Indy 2012
by Lou Mengsol
10 Facility Profile: Break Away Sports
Center Madison, WI
14 Entrances and Exits: Plans for Survival
by Jim Cline, CAO
16 USIndoor NEWS 18 Social Media 101
by Pat Hade
WINTER2012
