September '15

For the Business of Apparel Decorating

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Page 12 of 120

BUSINESS WATCH 10 || P R I N T W E A R S E P T E M B E R 2 0 1 5 Industry Updates CARMICHAEL, Pa.—Hotronix offers a library of do-it-yourself parts replacement videos wherein users can go through the process of changing the control board on a Hotronix Auto Clam or MAXX Clam heat press step by step. The video can be viewed at by clicking on the "How to Change the Control Board" video. PHILADELPHIA—Penn Emblem Company has videos available online that show viewers how to use its various products. Some subjects covered in the videos include correct temperatures, heating times, placement, and other subjects. The videos can be viewed for free on Penn Emblem's website at DALLAS—GSG offers a free online video explaining today's screen emulsion options. The taped live session covers diazo, dual cure, and SBQ pure photopolymer emulsions, as well as capillary film. Topics also include temperature, environmental considerations, and costs. The video can be found at ALBUQUERQUE, N.M.—InkSoft launches a video blog about implementing the company's online offerings. The series follows Brand X Custom T-Shirts of Tempe, Arizona, for a year and shares their insights and experiences. Visit meet-brand-x/ to follow the "Meet Brand X" project and track the process, progress, and results of this InkSoft incorporation into an actual shop. Hirings, transfers, promotions Printwear People Penn Emblem Company (Philadelphia) promotes Beatrice Gonzalez to account manager of direct sales on the West Coast. She started at Penn Emblem in August 2014 as a di- rect embroidery customer support specialist. With her new position, Gonzalez hopes to continue delivering excellent service and exceeding the needs of all customers. For the past seven years, she studied sleep medicine, including Poly- somnographic studies, and office management. In her spare time, Gonzalez volunteers at the Ronald McDonald House Charities of Mira Loma, California. STAHLS' Debuts online TV show ST. CLAIRE SHORES, Mich.—STAHLS' TV de- buts the industry's first live, regularly scheduled online TV show. Airing Mondays at 11 a.m. EDT, the STAHLS' TV Morning Show is de- signed to kickstart the week with the latest news and trends impacting apparel decorators. Guest presenters, inter- views with experts, interac- tive segments, and more plug you into what's happening in the apparel and promo- tional products marketplace with updates on the industry buzz, new developments, and technical know-how. Topics range from deco- rating techniques to sales, marketing, and financial strategies. The weekly 20- to 30-minute live segments bring a new level of currency to coverage of the industry. Register to watch at Gonzalez

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