Printwear

September '15

For the Business of Apparel Decorating

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2 0 1 5 S E P T E M B E R P R I N T W E A R || 23 COLOR THEORY In the real world, there are three primary colors on the color wheel: yellow, blue, and red which are the root of every other color. The secondary and tertiary colors are derived from primary colors. Full color does not come alive until all of the colors of the wheel are employed in a design. Complimentary colors are opposite each other on the color wheel and often evoke feelings of excitement. Colors close to each other on the color wheel al- ternately create particular warm and cozy or cold and depressed feelings. There are many different technical aspects of color you will come into contact with when working with colors. In the print world, it is normal to see Pantone and CMYK color formats, while online, red, green, and blue—or RGB—is the medium. It is important to understand the differences in these two color theories as a color may look one way on a particular screen but look completely dif- ferent when printed. It is therefore vital to come up with a unified color scheme throughout the design creation process. All of the colors humans see are created from combinations of RGB light being transmitted to our eyes. Examples are, the Sun, lightbulbs, and computer screens. White light contains an equal balance of RGB light. Therefore, when looking at a white sheet of paper our eyes receive a balance of RGB light that is reflected off the surface of the paper. Now put a T-shirt transfer design on the white paper. The colors we see are not composed of equal parts of RGB light. Look out at the lawn; you hopefully see a lush green. sublimate in top gear With the new Roland Texart™ RT-640 dye-sublimation printer plus Texart ink, transfer paper and ErgoSo Roland Edition RIP, you get the ultimate in performance for your apparel sublimation needs. Texart delivers quality, productivity and value that will put your business on the fast track. Learn more at www.rolanddga.com/rt

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