Printwear

September '15

For the Business of Apparel Decorating

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Get the spirit! Breaking Into B oosters B Y S A N D R A S E P A N I A K F all is in the air. Many students and parents have started flocking to their local football fields ev- ery Friday night. In turn, clubs and boosters all across the country have begun ordering uni- forms and spirit wear for them. Booster sales are a major part of almost any school's ex- tracurricular activities. They also can be a major source of income for many decorators, with some school requests for orders big enough to cover significant portions of their an- nual athletic budgets, all in fundraisers and sales. BUSY SEASON For some apparel decorators, there isn't much change in demand once school starts up in September and October. However, the story is different for dealers and companies who primarily sell spirit, sports, and athletic wear. "December through May, and now stretching into June, is the slow season," says Barry Lipsky of JB Bloomers. However, he explains that he gets swamped in July as orders tend to come in all at once. August and September are just as busy, with the majority of his orders submitted then, but they also mark one of the business's most lu- crative periods. Other companies selling spir- it and athletic wear see a sim- ilar rise in orders around the same time. For example, St. Louis Sportswear, a dealer operating in the St. Louis area, takes other precautions in or- der to plan ahead for the demand of area schools. "A lot of times, we will ask for artwork well ahead of time so that we can put together flyers to hand out to the clubs or post around the schools," says Dan Eagan from St. Louis Sportswear. "We also usually put booster orders down on the sched- B oosters oosters B Y S A N D R A S E P A N I A K F all is in the air. Many students and parents have started flocking to their local football fields ev ery Friday night. In turn, clubs and boosters all across the country have begun ordering uni forms and spirit wear for them. Booster sales are a major part of almost any school's ex tracurricular activities. They also can be a major source of income for many decorators, with some school requests for orders big enough to cover significant portions of their an nual athletic budgets, all in fundraisers and sales. BUSY SEASON For some apparel decorators, there isn't much change in demand once school starts up in September and October. However, the story is different for dealers and companies who primarily sell spirit, sports, and athletic wear. who primarily sell spirit, sports, and athletic wear. "December through May, and now stretching into June, is the slow season," says Barry Lipsky of JB Bloomers. However, he explains that he gets swamped in July as orders tend to come in all at once. August and September are just as busy, with the majority of his orders submitted then, but they also mark one of the business's most lu crative periods. Other companies selling spir it and athletic wear see a sim ilar rise in orders around the same time. For example, St. Louis Sportswear, a der to plan ahead for the demand of area schools. ask for artwork well ahead of time so that we can put together flyers to hand out to the clubs or post around the schools," says Dan Eagan from St. Louis Sportswear. "We also usually put booster orders down on the sched Styles that offer customization and a variety of color options appeal to booster clubs and athletic groups. (Image courtesy of Boxercraft) 28 || P R I N T W E A R S E P T E M B E R 2 0 1 5

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