Printwear

September '15

For the Business of Apparel Decorating

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2 0 1 5 S E P T E M B E R P R I N T W E A R || 31 his team-based end users who want to em- bellish their pullovers with an added flair of school spirit. "In our case, they want to add a touch of fashion into their garment," he said. "The customers tell me they prefer embroidery because it stands out." When schools and their booster clubs or- der spirit wear, they often also order promo- tional products like bags or caps decorated in school colors. However, there's a whole world of other products that schools will use for booster programs, including apparel that spectators and athletes can bring with them to games or competitions. "A good add on is a rally towel, just be- cause you can throw that in with the same logo as the rest of the order and include it in the price break," Eagan says. "Also, cinch bags could fall into that category as well." Other options include umbrellas, seat cushions, practice bags, or flannel blankets. WORD OF MOUTH While booster clubs exist to help pay for expenses that the school's budget is unable to cover, often by providing the spirit wear, apparel decorators still need to meet cer- tain requirements set by the states, schools, and associations with which their athletes participate. In many cases, especially with cheer and dance squads, the athletes have very little creative control over what they wear to games and competitions. "The cheerlead- ers have control only over what they wear underneath the skirt," Lipsky explains. "Let's say the school colors are black and red or black and gold. The cheerleader could order a zebra-striped short so they can at least have fun with that part of the uniform." Lipsky also notes another challenge facing those who cater to sports teams, including cheerleading. Because they are considered an athletic or sport organiza- tion, many of the groups cannot meet of- ficially until August. This can cause over- whelming demand and delays in orders, to Shopping online with Nazdar SourceOne means you don't have to go anywhere else. With over 5,000 products online, we've got your business covered! WE ARE YOUR LEADING SUPPLIER EQUIPMENT, INKS & SUPPLIES OF SOURCEONE MAKES SHOPPING EASY SOURCEONE.NAZDAR.COM • Easy Product Searching • Dynamic Filtering & Sorting • Responsive Design for Mobile • Customer Reviews & Feedback SOURCEONE MAKES SHOPPING EASY SOURCEONE.NAZDAR.COM • Easy Product Searching • Dynamic Filtering & Sorting • Responsive Design for Mobile • Customer Reviews & Feedback and other top brands

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