September '15

For the Business of Apparel Decorating

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© 2015 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in September by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, 45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. CONTENTS 2 || P R I N T W E A R S E P T E M B E R 2 0 1 5 V O L U M E 2 8 | | S E P T E M B E R 2 0 1 5 | | N U M B E R 1 2 On Our Cover Champion sets the mood for our spirit and athletic wear coverage in this issue. For more styles in these categories, turn to page 42. O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Lon Winters shares what you can learn at a trade show. >> Keep a clean shop with advice from Rick Davis. FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM F eatures 28 BREAKING INTO BOOSTER SALES Explore the ins and outs of working with school booster clubs. 34 FAST FAN WEAR Rob Keuneke offers advice on how to create fan and spirit wear in a snap. 36 GO GREEK! Learn more about the rules and requirements for the Greek market with Kristine Shreve. 42 STYLE SHOWCASE: SPIRIT AND ATHLETIC WEAR Find the latest styles for both athletes and the fans in the stands. 74 PRINTS THAT PERFORM Douglas Grigar highlights important factors in choosing inks for athletic wear. 82 PERFORMANCE PROBLEM Joe Clarke explains some of the common ink issues faced when printing on performance wear. 88 A DAZZLING INVESTMENT A few pointers for adding rhinestones to your business from Matt Vassallo. 92 RHINESTONE SHOWCASE: SPARKLING STONES A look at some of the shining offerings on the market. 94 MORE THAN JUST BASICS David Landesman provides insight into direct-to-garment printing. 99 DIGITALLY DIRECT: DIRECT- TO-GARMENT SHOWCASE See the most up-to-date products in digital printing. 94 92 36 28

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