September '15

For the Business of Apparel Decorating

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34 || P R I N T W E A R S E P T E M B E R 2 0 1 5 F all brings endless opportunities to the decorated apparel world. The new school year is start- ing, with new coaches, parent clubs, and presidents of the athletic boosters. Now is the time for those of us in the apparel decoration industry to show them what is out there and how we can give them a wow factor at an affordable price that still leaves us profitable. TEAM OFFERINGS Performance garments are extremely pop- ular, but many of us shy away from them as traditional screen printers due to cost, time, and inherent problems of printing on performance fibers. Fortunately, we now have choices with digital heat-applied options. These decorations are not only compatible with technical fibers, but also allow for quick and easy customization, ideal for athletes and fans alike. For instance, if the cheerleaders from one of the local schools would like shirts to wear for a parade or fundraiser, we can design the artwork for a heat transfer to read, "I am a (fill in the blank) cheerleader." A few months later when the same school's bas- ketball team is traveling to state, the same design can easily be al- tered to "I am a (fill in the blank) basketball player." The same goes for the football team, soccer team, and the fans. Change up the heat transfer materials and end user, and you easily have half a dozen unique designs with little cost or time invested. For example, cheerleaders want "bling," but the soccer players won't want the same level of glitz. The best op- tion is to give the cheerleaders a glitter de- sign and the players a matte decal. You can Fast Fan Wear Transfer options for fans and athletes alike B Y R O B K E U N E K E Rob Keuneke is the IT/digital manag- er at Mind's Eye Graphics Inc. in Deca- tur, Indiana. With 20-plus years of ex- perience in the garment decoration business, he is responsible for the implementation of new decoration methods into the Mind's Eye decora- tion "tool box". He has attended the Roland Imagination and STAHLS' advanced VersaCamm classes with the specific goal of understanding and implanting color control throughout the digital decoration process. Keuneke can be contacted at Left: Offer different transfer materials for different sports. For example, cheerleaders love some bling so do shirts with sparkle glitter material to cater specifically to them. (All images courtesy Mind's Eye Graphics) Above: Build a unique base for customers and further customize it with teams, players names and numbers.

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