September '15

For the Business of Apparel Decorating

Issue link:

Contents of this Issue


Page 41 of 120

2 0 1 5 S E P T E M B E R P R I N T W E A R || 35 additionally offer the players, coaches, and managers a performance garment that is not offered to the public. By offering a mix of T-shirts, sweatshirts, and sweatpants, you multiply your transfer uses even fur- ther with plenty of options to show your customers and enough differentiation for different categories of fans and athletes. BATTER UP After you select a variety of apparel op- tions, you can expand your team goods even further by also offering accessories such as bags and backpacks. Coaches and players alike will go crazy over something like this that is also cost effective for you. If you have the print-cut decoration in your tool box, this is relatively easy to do with minimal time and effort. You can also do window decals with the same design, along with an athletes name and number. Take it one step further and in- corporate the school's mascot, football field, or tennis court within the number. Don't just do a white 8" number. Instead, give customers something different that others cannot do. It is the little things like this that will bring in more business and at a higher profit. FAN FARE And don't forget about the endless profit- ability of the fans that not only consist of students and parents, but also the alumni that played years ago. If there's an upcom- ing anniversary win, you can do a limited edition T-shirt that appeals to those who remember playing or watching the victory, as well as the children or grandchildren of the one-time athletes. There can even be a drop-in in the graphic to add a name or number transfer. The spirit market is an exciting and di- versified niche, and you don't want to miss out on the opportunity to cater to it. The new school year is a prime opportunity to show what you can do, create samples spe- cifically for the fan and team sports mar- kets, and increase profits with powerful digital transfers. Maximize profit op- portunities by offering transfers on sport and spirit accesso- ries as well as apparel. M&R ' S STRYKER OVAL VERSATILITY CAROUSEL PRICE M&R SALES AND SERVICE, INC. 800-736-6431 ยท 630-858-6101 LEARN MORE AT MRPRINT.COM /PW M&R's Carousel Presses are the mainstay of the industry. But some screen printers need the modularity, expandability, and linear footprint of an Oval Press. If you need the versatility of an oval but think you can't afford one, think again. M&R's aggressively-priced STRYKER costs about the same as a mid-level carousel press. And STRYKER ' s standard feature set is unmatched among ovals. Ask your M&R dealer or sales manager what a STRYKER oval press can do for YOU! NOW available in 24 models & three print sizes!

Articles in this issue

Links on this page

view archives of Printwear - September '15