September '15

For the Business of Apparel Decorating

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Page 45 of 120

2 0 1 5 S E P T E M B E R P R I N T W E A R || 39 Members of fraternities and sororities are also intensely loyal to their organizations and are motivated to buy items that show- case their membership. The purchase of some products may even be required by the organization to show membership status. There is also the sorority tradition of Lit- tle and Big Sisters, where the Big Sister will buy sorority-themed items for her "Little." Dedicated members can be expected to spend hundreds of dollars a year on Greek- themed apparel and items. True, there are costs associated with becoming licensed and selling the items, and also true that interest and membership in sororities and frater- nities can wax and wane, but overall, this market can be a lucrative one. Add to this the fact that Greek organiza- tions encourage their members to buy only from officially licensed vendors, those who have the right to display the Official Li- censed Product seal, and you have a captive market. The Greek organizations are very good about making sure that their mem- bership knows who the licensed vendors are in their area, which is great publicity for a shop offering these goods. Another good reason to jump through the licensing hoops is the fact that Greek Organizations are very good about letting their member- ship know who is licensed in their area. (Im- age courtesy Black Duck) NEW LOW COST MONEYMAKER Now anyone can coat screens more evenly than ever before • Lowers screen steadily so you control scoop coater with two hands • Adjustable speed control • Quick screen lock • Produces stencils of greater uniformity than possible manually • Prevents inconsistent exposures and ink coverage • Fits screens from 20 x 24 in. to 23 x 36 in. (50 x 60 cm to 60 x 90 cm) The Vastex line of entry level-, commercial- and industrial-grade screen printing equipment includes: presses in 1 to 10 colors/stations, athletic numbering systems, infrared conveyor dryers, flash cure units, LED exposing units, screen drying cabinets, screen registration systems, wash-out booths and a broad range of accessories and utility equipment. 1-800 4 VASTEX SALES@VASTEX.COM VASTEX.COM DD-0842 NEW SEMI- AUTOMATIC SCREEN COATER MODEL C-1000 (C-100 manual model has adjustable stationary screen holder.)

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