September '15

For the Business of Apparel Decorating

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58 || P R I N T W E A R S E P T E M B E R 2 0 1 5 EMBROIDERY BUSINESS I n every apparel arena from kids wear to high fashion, one of the most essential tools in the multime- dia embroidery kit is appliqué. The addition of specialty materials to a garment can achieve various effects, from a simple reduction in stitch counts on large, filled designs, to adding visual and textur- al interest through patterned, lustrous, or textured material inserts. Though the latest equipment, such as on-board laser cutters, has made complex appliqué simple to execute, no matter the simplicity of a shop's decorating arsenal, any embroiderer with a machine can use this versatile technique to en- hance and expand their capabilities. PRE-CUT OPTIONS Though any of those who decorate jerseys are already familiar with pre- cut numbers in the standard poly- Appliqué Any Way B Y E R I C H C A M P B E L L Erich Campbell is an award-winning commercial embroidery digitizer of 13 years and long-time e-commerce manager, currently digitizing and cre- ating online properties for Albuquer- que, New Mexico-based Black Duck. A current industry blogger and once medievalist-in-training turned tech-obsessed embroidery de- signer, Campbell brings his varied experience and interests to bear on numerous industry publications and projects. Reach him at The insertion of printed mate- rials can really make each ap- pliqué a custom affair with a great deal of color and sur- face detail, all without the ad- dition of further stitching and/or other processes. Moreover, one multi-head run can sport a host of different looks without changing a thing on the machine or in the digi- tized file. (Image courtesy RJ Silva/Eyekandy Designs) ● Beginner ■ Intermediate

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