September '15

For the Business of Apparel Decorating

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COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w. p r i n t w e a r m a g . c o m Publisher STACY MARSHALL Executive Editor CARLY HOLLMAN-LONG Online Editor TONY KINDELSPIRE Staff Writer SANDRA SEPANIAK Art Director ERIK WOGEN Graphic Designer DAYNE PILLOW Associate Publisher CHRISTINA MONTGOMERY Advertising Account Executive DESIREE DELFRARI Advertising Account Executive DIANE GILBERT Advertising Production Coordinator JENNIFER ALGER Vice President / Events SUE HUEG, CEM, CMP Show Account Manager KATIE STOCKER Assistant Show Manager LINDA EDDLEMAN Education Manager KIM ZONCA NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Director of Audience Development LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine Quick Lessons From This Issue: 6 || P R I N T W E A R S E P T E M B E R 2 0 1 5 * Decorators interested in selling to the Greek market not only need to apply for approval to become a licensed Greek goods vendor, but must also adhere to specific standards for how wordmarks and symbols can be used. (PAGE 36) Fantasy League F all is finally here! Temperatures are more agree- able, school is back in full swing, pumpkin spice everything is everywhere, and everyone's favorite pastime returns. That's right, it's Fashion Week! Just kidding. Football is back. Which means Sunday's are spent screaming at TVs in color-coordi- nated outfits (which is not so different from Fashion Week), office pranks increase based on team rivalries, and fantasy football is going full steam ahead. As many of you probably know, fantasy football is an intense sideline sport. You create your dream team, or at least the closest thing to it depending on your draft round, trade players, track points based on the actual results of each week's games, and hope you make it through every knockout round to the Super Bowl. (Full disclosure: I've never participated in fantasy football. However, during fall Fashion Week I do keep score of which models land the most jobs, how many reoccurring trends grace the runways, and how many photographs surface of Vogue editor in chief Anna Wintour smiling from the front row. So yeah, I understand this fantasy league stuff.) When it comes to business, how would your shop fare in a fantasy pick? Would you make it to the final round? Imagine you're lucky enough to decorate the local team's jerseys. Can you tackle printing on performance wear? Can you take on the school's spirit and booster sales as well? Do you have the best blanks for any given job, be it athletic wear or beyond-basic fan wear? The best shops that make it to the big leagues have a well-diversified arsenal of tricks and techniques to create their own fan base. Smart business owners train their team to succeed across disciplines and job types. Sure, we all have our fumbles, but even then, the best know how to recover with grace and without losing clientele. So when it comes to the business draft, would you be picked first round? Carly Hollman-Long * The word appliqué is derived from French and Latin words mean- ing "to attach" or "join together." (PAGE 64) * Direct-to-garment tech- nology was originally intro- duced to the U.S. garment printing industry in 1996 as a thermal print head imag- ing device adapted to print on T-shirts. (PAGE 94)

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