September '15

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rv-pro.com September 2015 • RV PRo • 89 quality thanks in large part to vigorous product testing and large investments made in research and development, according to Enfield. For MORr yde's chassis, the com- pany complies with Ford QVM (quality vehicle modifiers) standards, which involves following stringent criteria regarding any modifications made. M O R r yd e g o e s b e yo n d e ve n t h o s e standards, putting its products through tough, real-world tests. "We do testing of our suspension sys- tems at the Bosch testing grounds. We can run a unit through their grounds and test to the equivalent of 100,000 miles of actual use. We check a trailer as it goes through the test to see how it is wearing," Enfield says, adding, "We don't want the retail customer to be our guinea pig for our suspension products. "We want our customer to enjoy our products and not worry about them. It would be a lot harder to control the quality if the parts were coming in from overseas." Partnering with U.S. Suppliers Likewise, MORryde sees value in using American component suppliers when- ever possible. "The markets we serve are typically fast- paced, which requires a quick turnaround or response," says Anjelica Chavarria, materials manager for MORryde. Using component suppliers based in the United States – many of them in the Elkhart area – allows MORryde, in turn, to provide quicker service because they aren't waiting for parts to be offloaded from a boat on the East or West coasts. "In addition, many (U.S. suppliers) are very cost sensitive," Chavarria adds. "We try very hard to partner with our vendors and provide the best information possible that would allow them to best serve ours and our customer's needs." "We do source American-made mate- rials and we do a very good job of it. We're buying lots of steel and aluminum from local people," Enfield says. "Still, there are times when we can't avoid imported goods. Our suppliers may import, but it is only if it is the highest quality." Moving forward, Enfield sees MOR- ryde prospering by following the same strategy that has helped it survive and thrive for the past six decades. "The RV market is healthy right now, but we remember what 2008 was like. We don't want to rest on our laurels," he says. "Downturns will come. We will further diversify what we are doing so we are buff- ered in a downturn." © 2015 CDK Global, LLC / CDK Global is a trademark of CDK Hitch Customers To Your Website From Any Device With a website that automatically adjusts to your customers' various screen sizes. Lightspeed Websites gives your RV dealership a beautiful, robust online presence with the ability to update your inventory in real time from your desktop, phone or tablet. With a secure back-end portal, you can manage your website, view analytics, select featured inventory, and set special online pricing. Make your website available everywhere and give your customers an interactive experience with Lightspeed Websites. 800.521.0309 | cdkglobalrecreation.com/websites Recreation

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