September '15

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18 • RV PRO • SEPTEMBER 2015 rv-pro.com he formerly held three shows yearly. "Jayco never really said anything to us about doing something brick and mortar, but it was our trade area and it's a huge market. It was only a matter of time that that conversation was going to happen about doing something more with the market. I agreed with them." But it was a conversation that happened during the height of the recession, so the project was moved to the backburner. "We always wanted to go to Billings. We actually had some plans back in the late '90s but they just didn't come to fruition. I wanted it to be something that I could still control. I didn't want it to be huge like a second dealership," he says. "I just figured this would work and Jayco loves it. "They've been happy with what we've done to the point where they'll let me do this in whatever market I want," he says, noting in five years or so, he'll look at adding a third location. "I want to put four years of this concept under my belt. If it works, then I'll expand it and I'll have some control of the state." Frederickson may find it a challenge to find such a prime property as he did in Bill- ings. Despite its small size, the former auto lot is on I-90, a transcontinental freeway and the longest interstate highway in the U.S. Access is easy from either direction and the main building is adequately suited for Big Sky. The single-bay shop, however, means non-warranty service work is done at Bozeman, with its 10 bays and 14-strong shop staff. Because of its outlet-store focus and size, Frederickson carefully selects the 65 units he keeps in Billings. Not surprisingly, they are Big Sky's best sellers. Smart Tech Drives Sales If customers can't find an RV they like on the Billings sales lot, his salesmen can show them inventory at the 11-acre Bozeman store on a smart panel display, avoiding a two-and-a-half-hour drive west. Such technology has been a focus, and a point of pride, for Frederickson. Big Sky has had a website for 20 years, and in its present iteration, users can view the details Big Sky RV has won a multitude of awards from Jayco over the years. Most recently, the dealership was recognized as a Top 10 dealer for towable sales for 2014.

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