RV PRO

September '15

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68 • RV PRO • SEPTEMBER 2015 rv-pro.com going to be introducing a new product, you need to have buy-in from all the dif- ferent departments," she says. "It takes everybody sitting around the table — from testing to design to production — to accounting to sales to marketing to make the best decision for those products." Blue Ox department staffers aren't the only ones with a voice, according to Kietzmann, who sits on the board of direc- tors with Sandy Hesse, Jay's wife, and Mike Hesse, Jay's son. "We also have a dealer council," she says. "Again, it's going back to the collaborative approach. It's easier when you have buy- in. We might think that we have the best program or the best product, but it's easier to get the dealers involved and get their feedback as you're developing the process instead at the end." The company also relies on rally and service teams, formed in 1997, to preach the Blue Ox gospel across the country. "We have two couples who are full-time RVers and four service techs who go to a variety of different events," she says. "It's Kreikemeier welds an automatic roller mill. In addition to Ag and towing products, Blue Ox also makes products for the commercial and defense industries. Blue Ox makes use of state-of-the-art technology, including robotic welders, to build its products.

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