RV PRO

September '15

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70 • RV PRO • SEPTEMBER 2015 rv-pro.com Weekend Warrior is back – in name. When Brian Shea, founder and chairman of The RV Factory, found out that it was possible for his RV factory-direct manufac- turing operation in Wakarusa, Ind., to obtain the iconic Weekend Warrior brand name he leaped at the opportunity. It only made sense, he says, given that the name was synonymous with toy haulers for many years. The original Weekend Warrior – founded in 1988 by RV pio- neer Mark Warmouth – is widely credited with inventing the toy hauler. The Southern California-based RV maker continued to be a powerhouse in the market segment for nearly two decades, until shutting down in 2007 as the RV market started to crater at the beginning of the Great Recession. "A brand name needs time to be established. Using the Weekend Warrior brand gave us a head start in the toy hauler business," Shea explains of his motivation to use the legacy brand name. His company has been producing Weekend Warrior toy haulers since 2014, after legally obtaining the rights to the name from the U.S. Patent & Trademark Office. (Names lose their trademark status after several years of non-use, after which time they can be re-registered with the USPTO.) The RV Factory is far from alone in bringing back legacy brands. Bringing Back the Brand For its part, Perris, Calif.-based Pacific Coachworks has revived five defunct brand names – all from the former National RV, which went bankrupt in 2007. In the past year, Pacific Coachworks has begun producing Pacifica fifth wheels, Sea Breeze and Surf Side RV manufacturers are reviving iconic brand names, seeing value in associating their products with RVs from yesteryear. Legacy Brands Live Again By Terri Blazell-Wayson and Bradley Worrell RV Factory co-founders Brian Shea (left) and Claude Donati are pictured with a Weekend Warrior toy hauler and Avion motorhome. The RV maker resurrected both of those brands.

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