September '15

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72 • RV PRO • SEPTEMBER 2015 rv-pro.com "I don't come across dealers or customers who don't remember this brand," Boessler adds. "The Alfa name represented cutting edge and unique – a product that is not industry standard, and it still represents that. Alfa always thought differently and that is what we are trying to do. … Alfa was leading edge in its day and we want to stay leading edge." Boessler says EverGreen wanted to pay homage to the former RV maker by keeping a few of the classic design elements that made its products popular. "We liked the way they were built," he says. "We kept the straight roof line, the Z-frame chassis, huge storage, and giant slide-out height that the Alfa Gold products were known for. "But there is so much more that is new today since they last made the Alfa Gold," Boessler adds. "The new Alfa Gold fifth wheels are very modern with floorplans and amenities that hadn't even been thought of a decade ago. It is a new product with fea- tures and even new floorplans that didn't exist then." Some RV manufacturers have taken great pains to replicate the brands they are reviving, such as with the Airflyte by Shasta RV (see "Shasta Airflyte Demonstrates the Power of Legacy Brands" on page 74). However, in other cases the new RVs have little in common with their predecessors other than the name. Pacific Coachworks' Sea Breeze travel trailer was originally a Class A motorhome when produced by National RV. The Imperial was originally a Class A diesel pusher made by Holiday Rambler, but has been reimagined as a Class B motorhome by EverGreen RV. The Imperial – a name once associated with Holiday Rambler Class A motorhomes – has been reinvisioned as a sleek touring coach with a radius roof and panoramic automotive glass windows. EverGreen RV General Manager of Motorized John Cunningham shows off features of the coach at the 2014 RVIA show. continued on page 75

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