Peer to Peer Magazine

March 2012

The quarterly publication of the International Legal Technology Association

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• Observe the general communication style. Is there high-context communication such that both verbal and nonverbal cues convey meaning (requiring a read-between- the-lines approach), or is communication low-context and straightforward, generally conveying the entire meaning, without hidden messages? When in Doubt, Ask for Help These are just a few of the areas that differ greatly across cultures, and the answers to these questions can assist you in understanding global business environments and expanding your cultural awareness. Be sensitive to the differences you might encounter, and seek guidance from your colleagues and friends who are from countries other than your own. Avoid attempting to mirror what you see — your behavior could be seen as disingenuous or mocking. Freely admit when you need help understanding a new culture; generally you will be treated with tolerance and rewarded with insight into how the culture operates. Charlotte Washington is the Manager of Technology Services for Sheppard Mullin. She has led and participated in software upgrades and implementation projects for nearly 100 law firms and corporations. Charlotte serves as the Communications Liaison for ILTA's User Support Peer Group and is a featured speaker at ILTA conferences and regional events. She can be reached at cwashington@ sheppardmullin.com. By understanding that culture is distinctive and dynamic, yet persists through time by being passed on from generation to generation, one can become more adept at interaction across global borders. Cross-cultural awareness and sensitivity will go far in improving working and client relationships as your firm expands into the global marketplace. - 36 Peer to Peer

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