March '12

For the Business of Apparel Decorating

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tomer, you can easily create something in- teresting and unique to show them. For example, if you were going to try and sell garments to a bowling alley, you could create some potential design ideas (and print them or sew them out) to show the shop owner. This is a great way to impress the customer and move nearer to making a sale. Even if you can digitize, you will fi nd that, in many cases, the ideal design is al- ready available as stock image that can be downloaded cheaply and quickly. Why spend a couple of hours digitizing some- thing, if you can pay a small fee and receive an instant download? Many apparel distributors allow users to take an artwork creation, upload it to their website and create a virtual sample in a fl yer format. This is a great marketing Clipart Creations S tock designs are much more than a means to avoid paying a custom art or digitizing fee. Whenever you approach a potential new cus- tool that allows you to show the customer a representation of what a fi nished product will look like. These designs are an integral part of any embroidery business. So let's take a look at some of the factors that come into play when selecting, sewing and selling stock artwork. AGREEABLE ARRANGEMENTS One important factor in dealing with a stock design is to understand the licensing agreement that accompanies the design. Beginner y BY ED LEVY Ed Levy is director of software products at Hirsch International and owner of Digitize4u, an embroidery and digitizing operation. A 23-year industry veteran, Levy has owned screen printing, embroidery and digitizing businesses. In 2001, Levy began consulting and founded EmbForum, a professional Tajima DG/ML by Pulse software users group. For example, some stock design companies only allow an image to be used for personal use while others allow for any use as long as the design is customized. Virtually every stock design company will prohibit you from reselling the same design in a stock format, regardless of the media type. Additionally, you are not en- titled to sell, trade, swap, loan or give the electronic design fi le to any other person. Doing so can put your entire business at risk. Also, depending upon the licensing agreement purchasing a vector artwork, How a design appears on screen and how it sews out can result in drasti- cally different images. (Images cour- tesy James M. Lamb Stock Designs) 60 | PRINTWEAR MARCH 2012 Simplif y S tit ching with... T he r ole o f s t ock ar t w ork in y our embr oidery oper ation

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