Sign & Digital Graphics

October '15

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Page 66 of 138

DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS P oint of purchase graphics and displays continue to provide a major revenue generating opportunity for sign makers. It is a great time to take a fresh look at win- dow graphics. While they are not a new application, the availability of new and improved inks, media, printing hardware and software has raised their achievable quality to a new level. With today's digital inkjet printing technologies, sign makers can easily pro- duce one-of-a-kind display graphics to meet regional marketing requirements, as graphic modifications are significantly more cost effective than with traditional offset printing. On the other hand, the continuous improvement of the digital imaging mar- ketplace and all of its new technologies has made it more challenging for sign mak- ers to select the right media for window graphics. With that in mind, the follow- ing are tips for specifying and creating eye catching window graphics that can be easily mounted and displayed by end users. Media Options Today's digitally printable media offer- ings cover a wide range of materials, tex- tures and adhesion options from many manufacturers, all of which can dramati- cally affect the appearance of window graphics. Window applications can be produced using clear films, textiles, repo- sitionable polypropylene and perforated films, among others. It is important to understand the differences before choos- ing the best option for the intended job. Clear Films Clear films have become increasingly popular for several P.O.P. applications, including not only window graphics, but W i n d o W F i l m s Choosing the Right Window Film Window applications can be produced using a wide variety of film materials Ed McCarron is the Vice President of digital imag- ing for Coveris Advanced Coatings, which develops, manufactures and distrib- utes coated papers, films and specialty substrates under the Magic brand for inkjet printing. For more information, visit 60 • October 2015 • s i G n & d i G i T A l G R A P H i C s B y E d M c c a r r o n ViziPrint Impress clear UV is a printable polyester film with proprietary suction technology that uses no adhesive. (Image courtesy of drytac)

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