October '15

For the Business of Apparel Decorating

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Kelly "Rags" Ragland is the owner and operator of Rags to Stitches Productions, a holistic advertising specialty company that provides a range of services, from Web design and development to customized ap- parel. Read his blog at INTERNET STRATEGIES B Y K E L LY " R A G S " R A G L A N D 26 || P R I N T W E A R O C T O B E R 2 0 1 5 I t may come as a surprise to many Printwear readers, but de- spite the fact that I work online every day, I still remain an old-timer in many ways. My younger friends constantly get a kick out of my archaic habits. For example, they will send me a text message to book us a tee time for golf, and I'll call it in. Once arriving at the course and discovering I used such old technology, I am the victim of their jokes about doing such a thing when all I had to do was pull up the course's website on my cell phone and click the "Buy" button to book the 3 p.m. tee time. In my defense, I don't have a smartphone: mine came with a GED. However, it is the magic of the online purchase that is im- portant here. BUYING POWER Although we have a wide variety of tools at our disposal for gener- ating online leads and sales, one of the most important has to be the buy button. The buy button rests in good company with the "contact us today" button and the "get a free quote" button. These all provide a call to action from your site visitors and allows inter- action to begin between you and potential customers. Yet the buy button itself holds so much power; it closes the sale. The buy button's call to action is clear: Buy this now! As apparel decorators, challenges obviously exist when it comes to the buy button. For example, is the item already printed, or is it in need of Buy Now! Call to Action: The Buy Button

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