October '15

For the Business of Apparel Decorating

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2 0 1 5 O C T O B E R P R I N T W E A R || 27 customization? These challenges can be overcome by some clever web designing and en- gineering, and the most effective use of the buy button is giving the consumer immediate satisfaction with a limited amount of questions, options, and clicks to make the purchase in a quick and easy transaction. That said, the buy button should not go ignored by anyone looking to increase sales. It is a staple in the Internet lifestyle of today's shoppers. It should be used at any and every opportunity, and this opportunity is approaching in the form of buy buttons that are inte- grated into pre-existing social media accounts. On the graphically driven end of things, Pinterest has launched new "Buyable Pin" fea- tures. This function allows users of iPad tablets and iPhone devices to browse Pins that include pricing, color, and size options, along with other pertinent details, and either pin them to their own board to buy later, or make a direct purchase immediately. I like Pinter- est because it is an image-driven form of online media. We are apparel decorators, and it is our work that sells itself. Great images of our work can be way more effective on a site like Pinterest than a plain text version of it on Twitter. However, Twitter is currently in the process of rolling out its own buy button applica- tion, which is worth keeping an eye on. As of now, only a select test market of artists, brands, and non-profit groups use the feature. Once all of the bugs are minimized and the system is fully tested, we will certainly see our own opportunity to turn Tweets into sales. And, of course, we can't for- get Facebook. In July, Facebook launched a buy button feature that appears in ads and on posts added to business pages. Like Twitter, they are currently limit- ing the participation to some big- name brands in order to tweak and perfect the call to action. The buy button is indeed a powerful element of today's In- ternet, and the way in which many consumers are shopping and making their purchases. Jump on this new opportunity to capture profit through social me- dia accounts already being used for company exposure. Don't be caught with your pants down, get buttoned up! M&R ' S STRYKER OVAL VERSATILITY CAROUSEL PRICE M&R SALES AND SERVICE, INC. 800-736-6431 ยท 630-858-6101 LEARN MORE AT MRPRINT.COM /PW M&R's Carousel Presses are the mainstay of the industry. But some screen printers need the modularity, expandability, and linear footprint of an Oval Press. If you need the versatility of an oval but think you can't afford one, think again. M&R's aggressively-priced STRYKER costs about the same as a mid-level carousel press. And STRYKER ' s standard feature set is unmatched among ovals. Ask your M&R dealer or sales manager what a STRYKER oval press can do for YOU! NOW available in 24 models & three print sizes!

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