October '15

For the Business of Apparel Decorating

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2 0 1 5 O C T O B E R P R I N T W E A R || 29 T he world of decorating headwear can go far beyond that of baseball caps and knit beanies. Nontraditional headwear encompasses a huge range of possibilities for apparel decorators and can help a shop delve into niches they might not otherwise touch. NONTRADITIONAL AND FASHION-FORWARD The sky is the limit for the various styles that can be defined as "nontraditional." In part, this is because almost every apparel dec- orator seems to have his or her own interpretation of what the term "nontraditional" means regarding headwear. For example, to someone whose business specializes in many different kinds of headwear, it could refer to more fashion-forward styles meant to cater to a wide custom- er base that's looking for something different than what they've been investing in since their company's inception. On the other hand, for a company who sells very few or specific styles for a niche market or industry, the term might indicate familiar styles created with new materials or modifications. Others in the industry have a much broader idea of what the term might mean. "Nontraditional headwear is anything other than a base- ball cap," says Dave Porter from Sportsman Cap & Bag. This can include fedoras, cowboy hats, mili- tary-style caps, or head wraps. Additionally, "We see non-tradi- tional headwear as fashion-for- ward or classic styles reinvented with modern fabrics such as cork material," says Vania Soto, from Nontraditional headwear often has an emphasis on fashion-forward styles, such as the Fidel cap. (Im- age courtesy of Sports- man Cap & Bag)

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