October '15

For the Business of Apparel Decorating

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© 2015 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in October by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, 45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. CONTENTS 2 || P R I N T W E A R O C T O B E R 2 0 1 5 V O L U M E 2 9 | | O C T O B E R 2 0 1 5 | | N U M B E R 1 Q & Q & Q & Q A & A & A & Q & Q & Q A & A & 76 THE ANNUAL Q&A TROUBLESHOOTING GUIDE The definitive guide to common apparel decorating, marketing, and business management questions answered by industry experts. Q 88 84 77 O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Want more Q&A? Check out online-only responses from your favorite indus- try insiders. >> Gearing up for basketball season? Paul Sabatini shares tips for properly placing basketball num- bers on uniforms. FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM On Our Cover This month's cover pays homage to our annual Q&A tradition, beginning on page 76. (Image courtesy F eatures 28 BEYOND CAPS Get better acquainted with the styles that make up the nontraditional headwear market. 34 HOT HEAD Methods for heat-decorating headwear, explained by Zach Ellsworth. 38 STYLE SHOWCASE: HEAD- WEAR AND ACCESSORIES Find the best headwear styles suppliers have to offer. 58 PUT YOUR PROMOTION ON Kristine Shreve takes an introductory look at promotional wearables. 62 SAY IT WITH SUBLIMATION Robin Kavanagh explains the benefits of using sublimation for promotional wearables. 66 STYLE SHOWCASE: PROMOTIONAL WEARABLES Take a better look the at apparel and product offerings designed for promotional causes. 72 AN EXCELLENT EXPERIENCE The power of a positive customer service experience, as told by Marc Vila.

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