Printwear

October '15

For the Business of Apparel Decorating

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2 0 1 5 O C T O B E R P R I N T W E A R || 37 Online designers create graphic templates for the brim, sides or under-brim of a cap. orate the bill of the cap too. With the addi- tion of a cap bill attachment to your heat press, you can capitalize on even more of the headwear's real estate and add profit to your sale. In addition to front applications, consider putting a team logo or American flag on the back of the cap. This additional placement will only cost you a quick application but can add as much as $2.50 to the sale price. You can also think about arching text to fit under the bill, whether it's a team name or player name. You can find templates us- ing online designers that will arch and fit the text for you and all you will have to do is send it to your vinyl cutter. Once cut, fit the cap into the attachment, place your graphic on the underside of the bill, and press for the recommended time. The under-bill is essentially a flat canvas to work with so you can start to get creative here. You can design some full-color transfers that match the size of the bill and start putting patterns in. You can also combine sublimation heat transfers with white glitter material to pro- duce a one-of-a-kind pattern that adds seri- ous value to your item. To achieve this look, all you need is white glitter flake that can be CadCut and a sublimation heat transfer. Simply cut the glitter flake material to the size of the bill of the cap, apply for a few sec- onds, then place your sublimation transfer on top for a full application. The creative applications don't end there either. Decorations can move from the crown to the bill or to logos and text that extend from the top of a cap to the very edge. These unique ideas can be achieved with a heat transfer. You can press transfers multiple times and in multiple places to ex- tend the application area of every hat. Now you have a cap that is on-trend, dec- orated in locations that embroidery can't touch, and at a price point that gives you the ability to make some serious profit. It will surely standout amongst the competi- tion as well. For all of these reasons, if you're not decorating headwear with heat trans- fers, then you need to get started and make more money on every cap.

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