Printwear

October '15

For the Business of Apparel Decorating

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2 0 1 5 O C T O B E R P R I N T W E A R || 63 Above: Many recipients of promotional outerwear keep these products because of their style factor. Right: Hats deliver the second most number of promotional impressions, topped only by bags. G iving away or selling promo- tional products is one of the most popular and cost-effi- cient methods of advertising for businesses. According to the Advertising Specialty Institute's (ASI) 2014 Global Advertising Specialties Im- pressions Study, the cost-per-impression for promotional products is markedly lower than that of primetime TV, magazine and newspaper advertising, and makes more of an impact. In fact, 85 percent of surveyed consumers exhibited recall of the advertisers from whom they received such products, and the majority looked favorably upon those brands as a result. Among the types of promotional prod- ucts that have the longest life and bang for the buck are wearables; apparel items that consumers expose to friends, family, and the general public time and again. The top three apparel categories are hats/caps, outer- wear, and shirts—all of which are essential to the American wardrobe. When you add the names and logos of favorite brands or events where the items were earned through participation, they become status symbols that are worn like badges of honor. If you're in the sublimation business or thinking of adding sublimation to your business, this is fantastic news. Consum- er demand for promotional wearables is high, which drives business orders of these products. All you need is a computer and a simple 8.5" X 14" or 11" X 17" desktop sublimation system to crank out dazzling and creative full-color wearables that will stand up to the paces that end users will put them through over the years. Many recipients of promotional outerwear keep these products because of their style Hats deliver the second most number of promotional impressions, topped only by bags. from whom they received such products, participation, they become status symbols

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