October '15

For the Business of Apparel Decorating

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Page 81 of 118

What are a few tips you have for selling retail-inspired apparel in the decorated apparel world? Instead of pitching apparel to your clients via a hanger, take the opportunity to wear some of the latest retail-inspired pieces offered by your suppliers. Only then can you provide a true testimonial of how the garment feels and wears. Also take advan- tage of the technology story that is avail- able with some of these pieces by com- paring them to more traditional apparel items that may not have heating or cooling technology, breathable properties, or mois- ture-wicking elements. No matter the trend or details that are available from one style to the next, the most important part of the conversation with your customer is to understand what they're really looking for. Only after know- ing that need can you or your team meet and exceed the customers' expectations. Choosing the right product available from your suppliers, in my opinion, is one of the most important attributes that attracts repeat business, and is the key to building a long-lasting relationship with your cus- tomer. ELSON YUENG, ALPHABRODER What is a standard policy for decorating on customer-sup- plied garments? Not a large contract order, but for a doz- en jackets, for example? I recommend having a statement at the bottom of your order form, as well as sig- nage prominently displayed by the counter of the shop, that addresses this. It should state that while the shop strives to provide top-quality work and is extremely careful Apparel Understand- ing your clients' needs ensures that they get the best product. (Image courtesy alphabroder) 2 0 1 5 O C T O B E R P R I N T W E A R || 77

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