November '15

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Page 124 of 135

November 2015 The Shop 119 Technology & elecTronicS into the ICE market can be intimidating. The good news is that chances are you're equipped to get started. "From a tool standpoint, most restyling- type shops already have what they need to add simple-but-profitable car stereo instal- lations to their business," Myers believes. "Some basic knowledge of the modern car's electrical system (especially the audio system) and a place to find wiring informa- tion are readily available online, and are often free." He adds that companies like KICKER even go as far as to offer turnkey audio upgrade products for specific vehicle makes and models, featuring an OEM-quality install fitting in factory locations with no modifications, using factory connectors to eliminate guesswork. "The plug-and-play wire harness also eliminates error codes and provides smooth integration with the factory radio and options," he adds. More to Love Finally, when customers come to you looking for in-car electronics enhance- ments, chances are they'd be open to ICE—in-car electron- ics—is a huge market these days, repre- senting an important opportunity for aftermarket shops. (Photo courtesy KICKER)

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