THE SHOP

November '15

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November 2015 The Shop 15 Mud Terrain Tires Dick Cepek Tires & Wheels, Stow, Ohio, presents the new Extreme Country mud-terrain tire, now available in 18 popular 15- to 20-inch sizes for trucks, Jeeps and 4x4s. The purpose-driven tire is designed for sportsmen and off-road enthusiasts with a proven tread compound for excellent traction, responsive handling, even wear, longer life and a smoother, quieter ride. The Extreme Country's tread features chamfers and notched inner and outer lugs for stability and responsive grip on irregular surfaces. Big Whitewall Vogue Tyre & Rubber Co., Mount Prospect, Illinois, presents the all-new 305/35R24 Custom Built Radial SCT 24-inch tire, the biggest whitewall ever mass-produced with Vogue's signature gold stripe. The tire is manufactured with an advanced, silica-infused compound for superior traction and responsiveness, as well as a Broad Shoulder Element design for greater handling confidence. Wide, circumferential grooves in the tread provide all-weather traction and better handling in wet conditions. off-Road Tires Toyo Tires, Cypress, California, offers its Toyo Open Country R/T tires. Designed to offer off-road performance and on-road comfort, the tires are suitable for any terrain, combining traction, durable construction and aggressive styling. Their ability to tackle dirt, sand and rocks is inspired by the company's Open Country M/T, while its quieter ride is a nod to Toyo's best-selling Open Country A/T II. They are American-made at the Toyo Tires factory in Georgia. WheelS & TiReS focus Mud Terrain Tire Mickey Thompson Performance Tires & Wheels, Stow, Ohio, presents the new Baja MTZP3 mud terrain tire with a unique silica-reinforced tread compound for longer wear, enhanced wet weather capability and superior cut and chip resistance. Designed to offer rugged styling and reliable performance in a variety of conditions, along with responsive handling on the street, the Baja MTZP3 features siped tread lugs for better traction and stone ejection, and angled shoulder scallops with mud-pocket scoops for increased performance in mud and loose soil. definitely lead to add-on sales. "With modern vehicles, the most common add-on sale is new Tire Pressure Monitoring System (TPMS) sensors," Bovis says. "However, the savvy shop will also recommend items like springs, sway bars, and in some cases even coilover kits to enhance the customer's experience. No one wants to purchase a set of wheels and tires, only to see the same fender gap they had before. It's about selling the visual presence or stance of the car, so the best route to a happy customer is addressing the fender gap with the wheel and tire sale. Truck, SUV and Jeep owners also desire a certain look when installing custom wheels and tires." Schardt's number one add-on sales product is lowering springs, "especially on a plus application when you are increasing wheel diameter. When you increase the size of the wheel and decrease the sidewall of the tire, you get an optical illusion that the car has been raised. To really complete the performance look with low-profile tires, the car will need to be lowered." There are also mechanical issues that come into play. "When installing new tires or wheels, the customer should really have the align- ment checked and adjusted so the new products perform their best," Hoodenpyle recommends. "And since the vehicle is on the rack, it's (also) a great time to check other items such as brakes and suspension components." The labor involved can pay off as well, Sneddon adds. "There's mounting, balancing, sensor replacement, alignments and leveling kit installs," he says. "Having the tires off the vehicle gives you a chance to inspect for other needed items like brakes, shocks or suspension components. And fender flares are often a great add-on for trucks." In conclusion, Bovis says it's important shops realize that when it comes to wheels and tires, it's all about meeting a desire for something unique. "Shops need to remember that they are selling more than just parts. They are satis- fying the vehicle owner's need to customize their vehicle in order to enhance its appear- ance, performance, or both appearance and performance," he explains. "You are selling parts, but as importantly you are selling an experience and a lifestyle. Understanding what the customer's goals are is critical to a successful outcome."

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