November '15

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56 The Shop November 2015 performance here was a movement inside the Ford Motor Co.'s Dearborn, Michigan offices in 1960 that was leaning heavily toward introducing a new, small European car into the American marketplace called the Cardinal. It was front-wheel drive and powered by a tiny V-4 power plant—not exactly what Ameri- cans were accustomed to at the time. Lido (Lee) Iacocca was the new general manager at Ford and once he saw the tiny Ford of Germany-designed compact, he went into Henry Ford II's office and told him what he thought: that it may be fine for Europe, but would be a "loser" for the American market. Plus, he also used the Edsel as a recent example of "the wrong car for the current market" as his argument. The boss listened to his reasoning, and even though the company had already sank some $35 million into the project to bring it to the U.S., the decision-makers at Ford followed Iacocca's advice to dump the car. In 1962, Iacocca led a small group of Ford employees (and a representative from an advertising agency) to develop ideas for a new vehicle for the American market, C E L E b r A T I n G T H E Ford Mustang Iconic pony car rolls past 50. By James Maxwell The Boss 429 Mustangs were built to qualify the special Blue Crescent Boss 429 engines for NASCAR stock car competition, and through a loophole in the rules the engines were allowed to be installed in any type of production car, so the Mustang was chosen. The engine bay had to be altered to fit the massive power plant into the Mustang and to accommodate the extra work involved, a Ford contractor named Kar Kraft was given the job. Boss 429 cars (and Boss 302s) were named "Boss" by Larry Shinoda, as a tribute to the boss at Ford at the time, Bunkie Knudsen.

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