THE SHOP

November '15

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November 2015 The Shop 61 performance steering models. A five-dial instrument cluster was part of the package as well. GT cars were something flashy and high-performance that dealers could offer customers who weren't quite ready for a Shelby-ized Mustang. For 1967, the Mustang was fresh- ened up and slightly grew in size. The unibody platform was widened and strengthened to allow for a big-block engine (the 320-hp Thunderbird Special 390-ci V-8), plus it received an outer- body re-skinning. A new side treatment was used, convex in design, giving it a huskier, sculptured side appearance. Turn indicators were added to the hood According to Donald Petersen, who went on to become presi- dent of Ford Motor Co., "The original Mustang was a smash hit, but one criti- cism people had was that it wasn't mus- cular enough. So there was great pressure from almost the start for a bolder, more powerful-looking design." The car put on weight in the process, matching an industry trend of the time. "It was a mistake," Frey commented. "I regret being a party to it. I had bosses too, and I didn't like it but I agreed anyway." Sales in 1967 were 472,121, a 23-per- cent drop that was in part attributed to competition from the new Chevrolet Camaro The Wall Street Journal began using the Mustang phenomenon in its stories, referring to "The Mustang Generation" as a way to describe the current times. By March of 1967, with close to 1.5 million Mustangs sold, the retail value of them all represented $4.96 billion—a huge amount by any standard. Little changed for 1968 (side marker lights and a cleaned-up grille) but some exciting news for drag racers was the release of 52 special Cobra Jet competi- tion Mustangs complete with 428-ci V-8 engines set up for NHRA Super Stock action. Distinctive "C-stripes" were available as a separate option, which gave the car a NAMING THe MuSTANG When it was introduced, the job of naming the Mustang was challenging, as over time the names went from Cougar to Torino, and others were considered including Bronco, Puma, Colt and Cheetah. Back in 1964 the code name for the car was "T-5." At one time, Henry Ford II thought it should be called "T-Bird II," but even though he was the boss, his car name choice never was seriously consid- ered. The name that was picked was done so by John Conley, the person at J. Walter Thompson (Ford's ad agency) whose job it was to make a long list of potential names and, through surveys, eventually whittle it down to the final choice. Mustang was ultimately picked because, as the agency summarized, "it had the excitement of the wide-open spaces and was American as all hell." A description of the Mustang horse is "small, hardy and half wild," which worked out to be great for the flashy, sassy vehicle. WORLD'S BEST CUSTOM CAR COVERS ® CartLink ® , powered by Covercraft Industries, LLC, is a seamless way for you to allow your web customers to look up any of Covercraft's vehicle-specifi c products and add them to their shopping cart without leaving your website. • We maintain your data so you always have the most up-to-date application information. • Seamless so your customer can get their pattern information and then add it to their shopping cart. Visit www.cartlink.net for more information on this FREE service! email: sales@covercraft.com • www.covercraft.com • 1-800-4-COVERS (426-8377) C a r t L i n k ® g ives a cce s s to a l l ! ® , powered by Covercraft Industries, LLC ® S e ll C o v e r cra ft Pr od u c t s on li n e , S ea m l e s sl y ! SEMA See us at booth 23243 2015 All Custom Covers

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