The digital version of the SXSW V2V Guide is now available! Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.
Issue link: http://read.uberflip.com/i/581431
38 INTRODUCTION MONDAY TUESDAY W E D N E S D A Y STARTUP SHOWCASE PLACE BY DESIGN INDEX WEDNESDAY SESSIONS sxsweco.com 2:15PM - 2:30PM 8BC . . . . . . . . . . . . . . . . . . . . . . . SOLO Renewables Aren't Solving Oil Yet. What Can? Oil is changing. Conventional oil resources are dwindling as tight oil, oil sands, heavy oils and others emerge. As scientific con- sensus grows over the massive threat posed by climate change, the climate impacts of these new oils have traditionally been poorly understood. The Carnegie Endowment has developed a first-of-its-kind Oil-Climate Index (OCI) to compare these resources. David Livingston, Carnegie Endowment for International Peace 2:15PM - 2:45PM 8A . . . . . . . . . . . . . . . . . . . BOOTCAMP Mobilizing U.S. Latinos to #ActOnClimate Experts from leading Latino and environ- mental organizations will share insights, best practices and new ideas to effectively communicate, educate and mobilize the U.S. Latino community around action on climate change. This panel will discuss how we can spark a nationwide movement leading up to the 2016 election that inspires Latinos to act, advocate and volunteer on environmen- tal issues. Adrianna Quintero, Natural Resources Defense Council; Javier Sierra, Sierra Club 2:15PM - 3:15PM 6B . . . . . . . . . . . . . . . . . . . . . . . . .PANEL International Urbanization for Culture and Climate Rapid urbanization combined with swift and decisive government action make international areas like China and Saudi Arabia ideal locations for green designers to experiment and innovate. Learn how global design firms HOK and SWA are navigating culture, environment and climate realities to realize sweeping changes and how these projects can influence urban development in the US. Anica Landreneau, HOK; Tom Dallessio, Next City; Kinder Baumgardner, SWA AUSTIN SUITE . . . . . . . . . . . . . .PANEL Mainstreaming Green Chemistry To push green chemistry forward, we need to address the most driving challenges within the industry. What innovations would best serve the broadest market for sustainable products and packaging? In a rapid-fire session, this panel will discuss how sustainability and industry needs can be aligned and what role independent third parties can play in leading essential transformation. Jay Bolus, MBDC; Jon Smieja, Steelcase; Veena Singla, Natural Resources Defense Council; Alex Vetti, Blue Practice 6A . . . . . . . . . . . . . . . . . . . . . . . . .PANEL Taking a Stand: Pitfalls and Benefits of a Position on Climate Today's news coverage ranges from companies calling for a carbon tax and more stringent environmental regula- tions to organizations that manufacture doubt in the interest of immediate profit. Communications companies are caught in the middle — working to amplify whatever messages their clients want to share. Or are they? Henk Campher, Allison+Partners; Nick Aster, Triplepundit.com; Bob Knott, Edelman; Lisa Manley, Cone Communications 2:15PM - 4:30PM 10C . . . . . . . . . . . . . . . . . . WORKSHOP Design for Lasting Impact: The Role of Culture and Context Culture is an inherent element in effecting positive behavior change. Overlooking it throughout design and development can jeopardize a project's potential impact. This two-hour workshop will explore international case studies, methodologies for under- standing cultural nuance and take-away frameworks to design and implement with greater context and efficacy. David Schwartz, Argodesign; Lauren Serota, Studio D Radiodurans 5ABC . . . . . . . . . . . . . . . . . COACHING Coaching: Startups During one-on-one coaching sessions, registrants cay sign up to meet with industry experts for direct advice on their careers and businesses. 2:35PM - 2:50PM 8BC . . . . . . . . . . . . . . . . . . . . . . . SOLO Tech is Teaching Old Energy Policy New Tricks In recent years, new policies require experts to rethink energy saving initiatives and technologies. Opower's Michael Sachse will explain how new programs that combine behavioral science, hardware and software help customers manage their energy use, and how this trend, together with new policy efforts, has empowered both consumers and utilities to reduce consumption and save money. Michael Sachse, Opower 2:45PM - 3:15PM 8A . . . . . . . . . . . . . . . . . . . BOOTCAMP The Power of a Brand Identity In this connected world where everyone has the tools to create a company, the power of a well-executed brand identity is crucial to break free from the pack and find success. This bootcamp shares inspiring examples of how a meaningful brand goes far beyond just a logo, website and pretty pictures. In fact, it can even be one of the most power- ful instigators for growth in your business. Eric Pieper, Preacher