Sign & Digital Graphics

November '15

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ELECTRIC SIGNAGE 16 • November 2015 • S I G N & D I G I T A L G R A P H I C S E L E C T R o N I C D I G I T A L S I G N A G E Finding Success in What sign shops need to consider when providing digital signage solutions B y R y A N F u G L E R Digital Signage W hat makes your business success- ful? Is it the volume of sales? Is it your plan for the future? Or maybe it's your company's position among the competition. Chances are the answer is different for everyone. Now, think about this: What are your biggest challenges? It's likely at some point you may have Ryan Fugler is a freelance writer and former edi- tor of Wraps magazine. He can be reached at rnfugler@gmail.com with questions or comments. had the same answers to both questions. Growth is a huge part of a sign busi- ness. It starts with gaining a steady cus- tomer base, and it evolves into a wider product offering, longer client reach, and heavier investment into the business. One of those areas of growth has been in the space known as electronic digital signage ( EDS). For sign shops, playing in the digi- tal signage arena should allow them to advance their business for all of the rea- sons mentioned in the first paragraph. But for end users, they are looking for specific goals.

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