Sign & Digital Graphics

November '15

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Page 22 of 104

18 • November 2015 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE announced immediately, a food special posted daily, and much more." For shops involved in the digital sig- nage market, it's important to educate the end user of how versatile and effective this type of signage can be. According to Eric Farkas, engineering manager at Black Box, sign shops should position themselves as experts in this area and convey the positives of digital signage to their clientele. "Customers often think of a digital sign as a replacement for a static sign," Farkas continues. "They only understand the real power of digital when they are provided with real use cases of how other companies are using signage. This ignites imagination and allows the customer to personalize the information to their own business." Wayfinding applications provide an example of how digital signage is being implemented. It has opened up new options for businesses to extend more accurate mapping and interactivity in places like hotels, malls and convention centers. Another popular location for digital signage is in the food service industry. Digital menu boards allow for on-the-fly pricing changes and let businesses more effectively control inventory. (Image courtesy of Ping HD) Restaurants, hotels, healthcare facilities and more are great locations for digital signage. (Image courtesy of Roland DGA)

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