Sign & Digital Graphics

November '15

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34 • November 2015 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS sion, for OKI Data in Escondido, Calif. "Looking at the return on investment, it is a huge benefit to companies that have bottlenecks in productivity. It can give you good quality and speed." OKI Data says the ColorPainter is very sturdy. It has a metal frame and parts that will last rather than being made out of plastic with only a two or three-year lifecycle. The company also touts its ink efficiency because the cost of ink is something many buyers overlook when choosing a high-end printer. "Ink cost and the savings that equates from that can be hard for people to understand because there are so many variables, including the type of media running, the speeds and the type of print they are creating," Gornick says. Having an ink-efficient printer trans- lates into a lower cost per square foot. Gornick says companies that use the ColorPainter constantly can save money in ink costs. "Those cost savings will help justify part of their return on investment on the equipment," she adds. For the ColorPainter M-64s, the cost is around 18 cents per square foot to run. OKI sells proprietary ink. "Our ink has high viscosity. It contains more pigment and helps reduce ink usage and running costs [for] higher density graphics," Gornick says. Another thing shop owners should look for is the durability of the printhead. The ColorPainter printers use a very rugged, industrial printhead that is geared for high speed, high viscosity ink and a shorter print time.

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