Sign & Digital Graphics

November '15

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S I G N & D I G I T A L G R A P H I C S • November 2015 • 43 underutilized glass facade. The goal was to drive traffic to the venue's interactive experience. "The building is part of a retail com- plex with lots of foot traffic," Johansen says. "But people didn't always know or notice what they were walking past. This was an opportunity to make all that glass work for them." After a long and brutal New England winter, Johansen met with 5Wits direc- tor of marketing John Pandiscio to discuss the re-facing of an awning and options for signage to promote the attraction. John expressed his desire to capitalize on the building's glass face to attract new visitors and pull people into the venue. Up to that point, the company had only leveraged the exterior glass walls with selective but smaller pieces of printed displays. For Johansen, this opportunity came at the right time to enable his company to take advantage of its new print capa- bilities that it gained by acquiring a new The Sign Center had to factor in bleeds and cut paths into the tiling process in order to ensure that each panel would flow to the next as if it were one large, continuous image.

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