Sign & Digital Graphics

November '15

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46 • November 2015 • S I G N & D I G I T A L G R A P H I C S Geing the Most from Vehicle Templates Using vehicle templates for higher wrap efficiency and accuracy Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, California. She has been in business since 1995, and has worked in the sign industry for over 20 years. You can visit her website at www.vhsigns.com. B y C H A R I T y J A C k S o N Let's Talk Shop the customer. We need to gather all the pertinent information without wasting time at the counter—our time or the customer's time. So, how do templates make us more efficient? Measurements Next time a customer comes in for a wrap quote, or even large spot graphics, pull up the template for their vehicle and print it out. Now take quick mea- surements of the customer's vehicle, clearly noting the information on the template. The use of a template looks professional and by marking the measurements clearly and accurately on the template it makes your company look competent. In a very short time period you're already building the customer's confidence in your company's abilities. If you're quoting spot graphics or a partial wrap you now have the measurements of the area and you can proceed to quoting. While you're taking measure- ments be sure to take the time to discuss coverage options with the customer. ArtStation Vehicle Templates also offers a Wrap Dimensions Guide. If you're quoting a wrap, check to see if the vehicle you're quoting is in their guide W e've used vehicle templates in our shop for over fifteen years. There are so many handy rea- sons to utilize these templates that they've become another necessary tool. From my experience I see two really good benefits to incorporating vehicle templates into your sales and design services. Efficiency would be the first benefit, accuracy the second. Custom templates—ones you create yourself—are part of this. In our shop we use ArtStation Vehicle Templates in addition to our own custom templates. We'll discuss the benefits of both. Higher Efficiency When we're selling vehicle wraps and spot graphics it's important that we make the most of our time with WRAPS DIGITAL GRAPHICS We used one template for the entire process from sketching, offering coverage options to final proof for this local driving school.

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