Sign & Digital Graphics

November '15

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50 • November 2015 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS This highlighted template was saved as a PDF and submitted along with our quotes for each coverage option. We also discussed ideas that would help them decide on coverage for consistency across their fleet, without too much coverage that might hinder cost effectiveness. Our first option was spot lettering, similar to what they were currently using. The second option incorporated a much larger logo in addition to spot graphics, while the third option was a partial wrap down the sides. They chose the second option, which we agreed would be the best coverage choice for both their bud- get and for design consistency across the rest of the fleet. Drawing Another great way to create efficiency is using templates for sketching and note taking at the counter. It's very hard for some people to visualize graphics on their vehicle; being able to sketch out placement and help the customer flush out ideas speeds the process. Vehicle templates provide the frame, or shape, to the design. For example, a customer might like a square design or will present a round logo and then want to discuss coverage down the whole side of their vehicle. Using the template you can quickly show them ways to adjust their coverage to better fit their logo or design. These early drawings also speed the computer design process, when you get to that point. Getting early design direc- tion from the customer reminds us to ask the proper questions to efficiently and effectively design their graphics later. Design My personal preference is to design my wraps on photos of the actual vehi- cle I'm wrapping, but sometimes it's not possible. Sometimes the customer hasn't purchased the vehicle yet or isn't able to bring it to our shop, but they've given us a deposit and want to start the design process. We'll talk about accuracy more in a minute, but when it comes to partial wraps, spot graphics or wraps that don't have overly tight placement, then using a template for the design process is an efficient way to design the layout. They can be used for both raster and vector based designs and most vehicle contours and obstacles are shown. From a design standpoint I like the realistic look that designing on the photo of the customer's vehicle provides. There are wrap templates, like The Bad Wrap, that provide a more realistic option and are worth checking into. Accuracy I'm currently finishing up the design process on a full wrap for a 2007 Mazda 2. I had to start the design process on a template before the customer was able to bring the car by for photos. The template was pretty close on accuracy but I knew I was going to have tight registration on this wrap and the car has a lot of contours and obstacles. Once I photographed and scaled the car I brought the photos into Photoshop and superimposed them over the template I was working with. On some vehicles with tight registra- tion we'll cut some of the text separately and apply it over the installed back- ground graphics. While this vehicle has a lot of contours I think the graphics are going to go on fairly smooth so I want to avoid the separate graphics. SDG Up close you can see the changes to placement a little better. Once we finish moving elements around we simply turn the back- ground images back on for further proofing or output for printing.

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