Sign & Digital Graphics

November '15

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I t's a thing of beauty. It demands attention. That sign that causes unassuming people passing by to do a double-take. Mesmerized. To stare wondrously and think, "How did they do that?" That's the draw of a three-dimensional routed sign. It's art. It's a story. It's alive. The end product is an amazing testimony to hard work, genius design and thought- ful implementation. How to get to that end point is a tale in itself. Sign shops may wonder: What are some tips in creating such signs? Novices may not know where to begin. Sign industry veterans may be stuck on one component or another. A layman might be lost completely. In this article, two very capable sign shops were interviewed to shed light on what exactly goes into a three-dimensional routed sign project; but they have completely different arrangements. One works across the gamut of sign projects and employs an ample staff of employees; the other is focused strictly on routed signs and is run as a very nimble operation. Make no mistake, both are vastly talented. And both have stories to tell. B y R y a n F u g l e R Ryan Fugler is a freelance writer and former edi- tor of Wraps magazine. He can be reached at rnfugler@gmail.com with questions or comments. 3 D C u s t o m R o u t e D s i g n s SPECIALTY IMAGING DIGITAL GRAPHICS 52 • November 2015 • s i g n & D i g i t a l g R a P H i C s Tips, tells and thoughts about 3D routed signage

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