Sign & Digital Graphics

November '15

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S I G N & D I G I T A L G R A P H I C S • November 2015 • 65 ARCHITECTURAL AND ENVIRONMENTAL E x T E R I o R W A y f I N D I N G Taking on the Great Outdoors Wayfinding experts offer sound advice for dealing with large exterior projects B y B I L L S C H I f f N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for more than 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer electronic digital sig- nage. He was the editor for a number of imaging publications and websites. He can be reached at T raveling to any type of public location should be a seamless a task, and proper exterior wayfind- ing signage is the essential element that can guide visitors to their destination. In addition, this signage is often a visitor's first impression of an organiza- tion's brand. Although there are some great wayfind- ing products on the market, taking on a large-scale exterior wayfinding project such as a university, shopping mall, hospital or outdoor stadium can be a daunting task. "Every project is different and you need to be prepared for that," says Alon Bar, general manager at Vista System, LLC, Sarasota, Florida. "Make sure there is nothing about this project you do not under- stand. That is key. Once you understand the purpose of the building or location and understand the flows, the rest will fall into place," he adds. Using a pre-engineered sign system coupled with site specific materials allows designers or architects to focus more on person- alization and the esthetic of the system rather than how to build the system. (Images courtesy of SeriGraphics Sign Systems)

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