Sign & Digital Graphics

November '15

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66 • November 2015 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL Bar says that effective wayfinding begins with a well-thought out, well- engineered plan that anticipates direc- tional needs, guides visitors to key des- tinations and one that ties both outdoor and indoor locations together. He adds that when creating a signage system for an area, understanding the building or architectural structure it is essential to develop a strategic wayfind- ing scheme. "Research is an important step to understanding the build environ- ment and where information is needed in order to maximize legibility of the wayfinding system," he adds. "The function of wayfinding is to inform people where they are going and Gehshan says the stone and glass gateways for the University of Chicago were also tested in mockup form; it was especially important to confirm the appearance and scale inexpensively before the gateways were constructed. Collaboration with the fabricator greatly enhanced the effectiveness of the project. (Image courtesy of Cloud Gehshan Associates) For its project at the University of Chicago staff from Cloud Gehshan Associates tested all the key sign types. "First a local fabricator made mockups that the design team viewed in place; these helped us confirm legibility, colors, sign size, placement options and overall appear- ance in the landscape," says Gehshan (Images courtesy of Cloud Gehshan Associates) Cloud Gehshan Associates recently created a full set of exterior directional signage for the University of Chicago. (Image courtesy of Cloud Gehshan Associates)

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