Sign & Digital Graphics

November '15

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S I G N & D I G I T A L G R A P H I C S • November 2015 • 67 their surroundings," adds Bill Freeman, V.P. of architectural signage, Howard Industries, Fairview, Pennsylvania. "Don't make people think—show only what is needed and remove excessive information. You need to approach the project through the eye of a first-time visitor to the facility." Working Closely with the Client Virginia Gehshan, principal at Cloud Gehshan Associates, Philadelphia, Pennsylvania, says the key to any large project is in the overall process. "This means that the right individuals on the client side need to be included. When working on a complex university or medical project, for example, the stake- holder group typically includes at least 10 departments. There are many indi- viduals who have a vested interest in a successful wayfinding system—and these people have valuable insights to share. An inclusive process also ensures 'buy in' which helps with ongoing funding for implementation." She adds that other crucial partici- pants in the stakeholder process are the individuals who will manage and main- tain the system. Their needs must be considered or the system will eventually break down. "Part of our role is to help the client determine which department receives and approves sign requests, updates sign messages, facilitates physi- cal maintenance and coordinates with sign vendors." New Elements Coming into Play Adam Halverson, president/C E O , SeriGraphics Sign Systems, Minneapolis, Minnesota, says one of the big design trends he is seeing is an increased demand for branded elements, unique finish materials and electronics incorpo- rated into pre-engineered sign systems. "Using a pre-engineered sign system coupled with site specific materials allows designers or architects to focus more on personalization and the esthetic of the system rather than how to build the sys- tem. It also saves time for the designers, has less manufacturing surprises and is generally faster to manufacture." He points out that there is a whole universe of areas to consider when designing, programing and implement- ing a successful wayfinding system. "The best place to start is the Society Halverson says its key to outline wayfinding and brand- ing objectives as defined by the proper stakeholders of the site. Listing of primary, secondary and tertiary des- tinations within the overall space. (Image courtesy of SeriGraphics Sign Systems) Halverson says developing a prioritized out- line of deliverables, project requirements, constraints and goals at the beginning of the project will help. (Image courtesy of SeriGraphics Sign Systems)

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