Sign & Digital Graphics

November '15

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68 • November 2015 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL for Experiential Graphic Design (SEGD - www.segd.org). For more than 40 years the members of this organization have helped define and master this question for our profession. I believe wayfinding is 50 percent art and 50 percent science; and there are no wrong answers, only wrong turns and confusion if a project is executed poorly. Thoroughly under- standing your client objectives and goals prior to starting is step one. The thou- sands of decisions, plan reviews, site walks, creative sessions, code reviews and discussions you conduct thereafter should lead to a well-designed and func- tional wayfinding system," he adds. Outdoor Challenges Freeman says there are many chal- lenges for projects of this scale. "First, before you dig you really need to look at local code compliances and make a call to the local 811 hotline. What is hidden under the surface can sometimes require the best-made plans to be changed." He says to try to design the signage using physical elements, which exist on the proposed signage site. "For exam- ple, focus on the architectural shape of buildings, doorways and windows. Try to incorporate any logos where available. Halverson suggests identification of intuitive areas for wayfinding signage, icons, visual cues or other navigational landmarks to help with wayfinding. (Image courtesy of SeriGraphics Sign Systems) (Right) Bar says a good plan for choosing the right materials is very similar to choosing a good background before taking a picture in the world of photography. "Choosing the right material is key for getting into design." (Image courtesy of Vista System LLC)

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