Sign & Digital Graphics

November '15

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70 • November 2015 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL Other Points to Consider Halverson says it's wise to develop a prioritized checklist of deliverables, proj- ect requirements, constraints and goals at the beginning of the project that will also help. Some of these items include: • Conducting a city ordinance and code check or discussion with the proper city official is extremely important. Understanding these rules before you begin will save you the embarrassment and time loss if the city is not on board with your plan. • Understanding previous challenges navigating to site destinations. • Modalities: pedestrians, autos, bikes, public transit, etc. • Outline of required signage for compliance versus navigation. • Understanding the 10-year master plan (design a scalable solution). • Identification of intuitive areas for wayfinding signage, icons, visual cues or other navigational landmarks to help with wayfinding, remember successful wayfinding is not always best solved with just "signage." Freeman suggests trying to design the signage using physical elements, which exist on the proposed signage site. For instance, focus on the architectural shape of buildings, doorways and windows. (Image courtesy of Howard Industries)

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