Sign & Digital Graphics

November '15

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74 • November 2015 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL Reduced Liability… And It Can Save Lives When an accident occurs and vehi- cles careen off of the road and collide with a masonry brick or stone base of a monument sign, the end result is usually not too good for the car or the driver. However, foam bases provide crash-bar- riers that collapse upon impact, greatly increasing the chances for the driver to walk away rather than being carried away. Lawsuits go after the deepest pockets, and minimizing liability—regardless of how obscure it might seem—is never a bad thing for your company. This can be a selling point for your salesperson to use. Skillset Requirements are Much Less Than That of a Mason To build a stone or brick base requires skilled craftspeople with years of experi- ence. This kind of talent is not cheap, and it's worth every penny if the mason does good work. However, it is some- times an unnecessary expense. If foam is used, the skillset required for attaching foam stone is pretty basic, and with a few simple practice pieces, the average sign shop technician with only a few years of basic sign experience can become skilled in this process very quickly. You will find that foam is easy, fast, simple and light- weight, so even employees with limited lifting capabilities will have no problem attaching foam panels. Yes, There are Some Limitations Understanding how foam is made, and how it is decorated, will help you understand its limitations. Direct contact with real stone, rock or brick is about the only time this process isn't ideal. In my opinion, foam is a great alternative as long as you have at least six feet of separation between the foam and the real item (stone, rock, brick, bamboo, barn wood, etc.). Any closer in proxim- ity and the differences reveal themselves. With the right foam company, the stone pattern can be made to look amazingly realistic. In this photo, it's illus- trated how light and easy the foam material is to work with. Here they are lifting the sign base into place, with the foam panels attached from the shop. No need to wait for the mason to finish up their stone work, this sign is done. (Photo cour- tesy of Texture Plus) Here is a perfect example of foam in the form of brick, on a large scale monument. Imagine the amount of extra founda- tion, and massive inter- nal supports that this monument did not need because foam is such a lightweight product over real brick. (Photo courtesy of Texture Plus)

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