November '15

For the Business of Apparel Decorating

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Page 24 of 102

Vince DiCecco is a dynamic and sought-after seminar speaker and author with a unique perspective on busi- ness development and management subjects, primarily in the decorated and promotional apparel industries. With over 20 years of experience in sales, marketing, and training, he is presently an independent consultant to various apparel decorating businesses looking to im- prove profitability and sharpen their competitive edge. Visit his new website at, and send email to YOUR PERSONAL BUSINESS TRAINER B Y V I N C E D I C E C C O T here's no better month than November for a business arti- cle on giving thanks, right? I found a great quote from that wise old pundit, Mr. Author Unknown, which reads, "If you want to be heard, speak up. If you want to be seen, stand up. If you want to be appreciated, shut up." These words made me wonder if they have some meaningful ap- plication to managing a business successfully. After some thought, I have concluded that they do: not necessarily in terms of shutting up, but by recognizing that those who most deserve a heartfelt "thank you" are unlikely to speak up and demand one. I believe being appreciated to be a fundamental human need. It is uncommon, though, to hear someone outwardly expect appre- ciation for something they've done. Still, I don't know of a single soul that doesn't relish words of praise and thanks. In order to be appreciated, one needs to know how to appreciate others first, and know when and how to express appreciation effectively. APPLY APPRECIATION WISELY Who are the people that deserve hearing how much you appreci- ate them? Your customers? Yep, that's a given. Your employees? Of course. Your suppliers? It couldn't hurt. Your competitors? Well, I wouldn't overtly express this, but there is something to be said about how they help you stay sharp as a business owner. When you think about it, no one is excluded from the potential list of people to appreciate. If you made a list of who you would like to acknowledge you and your efforts, I imagine the list would be similar, if not identical. The appreciation exchange cycle begins with you, and keeping it real depends on how you express such sentiment. Going Beyond "Thank you" How to express appreciation in the most meaningful way 20 || P R I N T W E A R N O V E M B E R 2 0 1 5

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