Printwear

November '15

For the Business of Apparel Decorating

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2 0 1 5 N O V E M B E R P R I N T W E A R || 29 online presence. We can make follow- ing through with purchases and inqui- ries easier for users and potential clients with those strongly suited call to action buttons: Buy Now, Get a Free Quote, Contact Us, Email, and Follow, Like, and Share. Explore your business website and see how the information currently flows. If you have a static header, why not in- clude a call to action within that area of the web design? This presents an op- portunity for guests to act from the top of every page within the site, in crystal clear view. What about the footer? If it is also static, resist the hesitance to duplicate a call to action and reason using the logic that whether a user is on a desktop or mobile device, a guest may wind up at the bottom of that web page and want to act now after having perused the of- fered merchandise information. In fact, products and services should include a call to action button within view on every single page. If not, you leave it up to the user to scroll or swipe their screen on a mobile device to find your call to action. Make it available, and encourage visitors to use it. Finally, don't be afraid to slip in a call to action in between paragraphs within the body of your website copy. The first few paragraphs of the "About Us" page, for example, may have already con- vinced the user that they want to con- tact you rather than reading further. Ex- plore your site on any and every device available, in order to refine and tune in the placement of the call to action but- tons. Soon, you will have a much more efficient and effective site for visitors to do exactly what you want them to do— be the next order in your queue. U.S. POSTAL SERVICE STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION (REQUIRED BY 39 U.S.C. 3685) 1. Title of Publication: Printwear. 2. Publication No: 1522-7898. 3. Date of Filing: 9-28-15. 4. Frequency of Issue: Monthly plus and extra issue in September. 5. Number of Issues Published Annually: 13. 6. Annual Subscription Price: $45. 7. Complete mailing address of known office of publication: National Business Media, Inc., 2800 W Midway Blvd, Broomfield, CO 80020. 8. Complete mailing address of the headquarters or general business offices of the publisher: National Business Media, Inc., 2800 W Midway Blvd, Broomfield, CO 80020. 9. Full names and complete mailing addresses of publisher, editor and managing editor. Publisher: Stacy Marshall, 2800 W Midway Blvd, Broomfield, CO 80020. Executive Editor: Carly Hollman-Long, 2800 W Midway Blvd, Broomfield, CO 80020. Managing Editor: N/A. 10. Owner: National Business Media Inc., 2800 W Midway Blvd, Broomfield, CO 80020. Robert H. Wieber Jr., 2800 W Midway Blvd, Broomfield, CO 80020. 14. Issue Date for Circulation Data Below: Mid-September 2015. 15. Extent and nature of circulation. Average No. copies each issue during preceding 12 months. A. Total No. Of copies (net press run): 19229. B. Legitimate paid and/or requested distribution by mail and outside the mail: 1. Outside county paid/requested mail subscriptions: 18478. 2. In-county paid/requested mail subscriptions: 0. 3. Sales through dealers and carriers, street vendors, counter sales, and other paid or requested distribution outside USPS: 0. 4. Requested copies distributed by other mail classes through the USPS: 0. C. Total paid and/or requested circulation: 18478. D. Nonrequested distribution by mail and outside the mail: 1. Outside county nonrequested copies: 0. 2. In-county nonrequested copies: 0. 3. Nonrequested copies distributed through the USPS by other classes of mail: 0. 4. Nonrequested copies distributed outside the mail: 309. E. Total nonrequested distribution: 309. F. Total distribution: 18787. G. Copies not distributed: 442. H. Total: 19229. I. Percent Paid and/or Requested Circulation: 98.3%. 16. Electronic Copy Circulation. A. Requested and paid electronic copies: 2957. B. Total requested and paid print copies + requested/paid electronic copies: 21435. C. Total requested copy distribution + requested/paid electronic copies: 21744. D. Percent paid and/or requested circulation (both print & electronic copies): 98.5%. 15. Extent and nature of circulation. No. copies of single issue published nearest to filing date. A. Total No. Of copies (net press run): 19488. B. Legitimate paid and/or requested distribution by mail and outside the mail: 1. Outside county paid/requested mail subscriptions: 18463. 2. In-county paid/requested mail subscriptions: 0. 3. Sales through dealers and carriers, street vendors, counter sales, and other paid or requested distribution outside USPS: 0. 4. Requested copies distributed by other mail classes through the USPS: 0. C. Total paid and/or requested circulation: 18463. D. Nonrequested distribution by mail and outside the mail: 1. Outside county nonrequested copies: 0. 2. In-county nonrequested copies: 0. 3. Nonrequested copies distributed through the USPS by other classes of mail: 0. 4. Nonrequested copies distributed outside the mail: 756. E. Total nonrequested distribution: 756. F. Total distribution: 19219. G. Copies not distributed: 269. H. Total: 19488. I. Percent Paid and/or Requested Circulation: 96.0%. 16. Electronic Copy Circulation. A. Requested and paid electronic copies: 2867. B. Total requested and paid print copies + requested/paid electronic copies: 21330. C. Total requested copy distribution + requested/paid electronic copies: 22086. D. Percent paid and/ or requested circulation (both print & electronic copies): 96.5%. I certify that all information furnished on this form is true and complete. Stacy Marshall, Publisher.

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